Fitbit's holiday discounts have started, and the headline deal is a good one: the Charge 6 is down to $129.95 at the Google Store until 8 November 2026. That is the model we would still point most people towards if they want a screen, built-in GPS and ECG without spending Fitbit Edge money, so a $30 cut is worth knowing about. Below is what is actually on sale this week, what is not, how it lines up with Black Friday on 27 November, and what we would buy if we were shopping today.
Disclosure: Fitcoin is our product. We are not affiliated with Whoop, Oura, Google, Fitbit, Garmin, Polar, Amazfit, Xiaomi, Samsung, Suunto, Apple, Huawei, Hume Health or any other brand named on this page. We do not sell trackers and we take no affiliate commission. Where Fitcoin appears, it is as the rewards and insights app that reads the data these devices and workouts write to Apple Health or Health Connect. Everything below is a wellness estimate for general fitness, not medical advice.
This page is a snapshot of prices on 2 November 2026. If you are looking for a broader rundown of every Fitbit model and what it normally costs, our cheapest Fitbit guide is the better starting point. This one is purely about the deals that exist right now.
The Charge 6 deal, and one thing to double-check
On the US Google Store, the Charge 6 is listed at $129.95, down from $159.95, with a banner reading "Save $30 on Fitbit Charge 6. Ends 11/08." Google's holiday deals page, however, advertises a $50 saving on the same tracker. The two pages did not agree when we checked them on the same morning, and in our experience the product page, the one with the actual buy button, is the one that reflects what you will pay. So plan on $30 off, and if the cart happens to show more, consider it a bonus.
Amazon had the Charge 6 a few dollars lower still, with one tracked listing for the obsidian colour at $123.99, though at least some of those offers came from third-party sellers rather than Amazon directly. Marketplace prices shift overnight and third-party returns are less straightforward, so unless you can see a "sold by Amazon" listing at a better price, the Google Store at $129.95 with Google's own return policy is the cleaner buy.
Google's holiday page also lists $60 off the Sense 2, $30 off the Inspire 3, up to $100 off the Pixel Watch 3, $50 off the Pixel Watch 4, and trade-in credit of up to $300 on the Pixel Watch 4. We did not verify every one of those at checkout. If the Sense 2's $60 is applied to its $249.95 list price, you land around $190, which is roughly where that watch has been discounted before rather than a new low. It is still a capable watch with ECG and an EDA stress sensor, but it launched in 2022 and Google's current security update commitment for the Versa 4 and Sense 2 runs to September 2027. That is fine if you know you are buying a mature platform at a good price; just do not mistake it for a current-generation device.
What is not on sale yet
The holiday page made no mention of the Fitbit Air or the new Fitbit Edge. The Edge is still at its $179.99 launch price, with the Stephen Curry edition at $219.99, and that is not surprising. It only went on sale on 27 October, and it ships with three months of Google Health Premium included. A deep discount on a tracker that is barely a week old would be very unusual, even for Black Friday. If you want an Edge for Christmas, there is nothing wrong with that, but we would not hold off buying one in the hope of a big November cut.
The Air has been around since May at $99.99 in the US and £84.99 in the UK, so a modest holiday discount would not be a shock. We did not find one on the pages we checked. If your budget is about $100 and you like the idea of a screenless tracker, the Air at full price is already the affordable new Fitbit, and our Air review and Charge 6 vs Air comparison cover how it differs from the screened models. An Inspire 3 at a genuine $30 off its $99.95 list would come in cheaper, but you would be choosing a four-year-old band with a screen over a 2026 band without one, and that decision is really about whether you want a display rather than which deal is bigger.
The timing to keep in mind is simple. The Charge 6 discount is advertised through 8 November. Black Friday is 27 November and Cyber Monday is 30 November. Those are different propositions: the first is a price you can see today, and the second is a reasonable hope that Google goes a little deeper on a three-year-old band and perhaps trims the Edge for the first time.
What we would buy today
The Charge 6 at $129.95 is the standout. It has GPS, ECG, a proper screen and Google's full health stack, and at $30 under list it is the model our cheaper-Fitbit guide already calls the one worth stretching for. You could let the deal expire on 8 November and gamble on a better Black Friday price, and you might save another $20. You might also watch it return to $159.95 for three weeks. If you want one, this is a comfortable moment to buy.
The Edge at $179.99 makes sense if the larger display, the refreshed interface and Gemini-powered coaching are what you are after, and the $50 premium over the discounted Charge 6 feels fair for this autumn's hardware. Our Edge breakdown goes through what you get for the money. Just go in knowing there is no public Black Friday price for it to wait for.
The 2022 watches are harder to recommend unless the final price is very low. A Sense 2 near $190 still gives you ECG and EDA sensing that the Charge 6 does not have, but it will not be updated as a platform beyond the window Google has already published. A Versa 4 only really makes sense well under its $199.95 list if you simply want a cheap watch shape.
And if you were hoping to find a Fitbit for around $50, this is not that sale. Even with the Inspire discount, Fitbit's entry point sits close to $100. In Europe, the Xiaomi Smart Band 11 at €59.99 is the genuinely cheap option, with the caveat that it has no GPS and uses a different app.
UK prices, and the Premium question
The dollar figures above are from the US Google Store, and UK pricing does not simply follow the exchange rate. Check the GB product page on the day, in pounds. For reference, the Air's UK list price is £84.99 and the Edge launched at £159.99 in the UK. It is worth confirming both directly rather than converting $129.95 in your head and feeling short-changed.
One thing people sometimes forget when a tracker is on sale: Google Health Premium, which replaced Fitbit Premium in May, costs $9.99 a month or $99.99 a year in the US, and £8.99 or £89.99 in the UK. The good news is that sleep stages, HRV, the Daily Readiness Score and all your step data stay in the free tier. Premium adds the coaching layer, and the Edge's three free months are a trial rather than an obligation. Buying a discounted tracker does not sign you up for anything you cannot cancel. If you want to understand what the free readiness number is telling you once you have the band, our Daily Readiness explainer walks through it.
Sources: US Google Store product pages for the Charge 6 and the Edge, and Google's US holiday-deals page, checked 2 November 2026. The Amazon price of $123.99 was a tracked marketplace listing that morning and may have changed. List prices for the Inspire 3, Sense 2, Versa 4 and Air match our cheapest-Fitbit guide. UK sale prices were not checked line by line. If you are reading this after the dates above, assume they have passed and check the current price before buying.
Keep reading: cheapest Fitbit, model by model, Fitbit Edge, Charge 6 vs Air, Fitbit Air review.
Frequently asked questions
Is there a Fitbit sale right now?
Yes. As of 2 November 2026 the Fitbit Charge 6 is $129.95 at the US Google Store, $30 below its $159.95 list price, with the deal advertised through 8 November. Google's holiday page also lists discounts on the Sense 2, Inspire 3 and Pixel Watch models.
Will Fitbit be cheaper on Black Friday 2026?
Possibly, but it is not guaranteed. Black Friday falls on 27 November 2026. Google may discount the Charge 6 a little further, but the new Fitbit Edge is unlikely to see a large cut so soon after its 27 October launch. The current $129.95 Charge 6 price is a solid deal if you want one now.
What is the cheapest Fitbit on sale?
The Inspire 3 is advertised at $30 off its $99.95 list price, which would make it about $70. The Fitbit Air is $99.99 at full price and was not on sale when we checked. The Charge 6 at $129.95 is the best value if you want built-in GPS and ECG.
Does a sale Fitbit require a subscription?
No. Sleep stages, HRV, the Daily Readiness Score and step tracking are all free. Google Health Premium, at $9.99 a month or $99.99 a year, adds coaching and extra insights but is entirely optional. The Fitbit Edge includes three months of Premium as a trial.
About the author: Harris Khan is the co-founder and CTO of Fitcoin, a UK fitness-rewards and health-insights app that reads Apple Health and Health Connect.