If you are researching MoveSpring for a company step challenge, the first thing to know is that MoveSpring as a standalone product no longer really exists. Reward Gateway acquired it in 2022, folded it into its employee engagement platform as Wellbeing+, and movespring.com now redirects to rewardgateway.com. The step challenge engine survives and remains genuinely good; the buying experience around it changed completely. Here is what HR and office managers actually need to know.
The verdict
MoveSpring/Wellbeing+ is a strong choice for larger organisations already shopping for an engagement suite, and overkill for small teams that just want a step challenge. The challenge features, map-based Voyage journeys, Target goals, teams, fundraising tie-ins and wide tracker support, are among the best in the category. But pricing is quote-based, legacy contracts averaged about $7,335 a year in third-party buyer data, and you are increasingly buying a platform, not an app. Under roughly 50 participants, look at self-serve or free alternatives first.
What MoveSpring does well
MoveSpring built its reputation on making corporate step challenges feel like a game rather than an HR mandate. The signature Voyage mode moves teams along a virtual map with milestones and surprises en route; Target mode sets group goals for steps, distance or active minutes; leaderboards work for individuals or teams; and admins get dashboards, comms tools and reporting. A fundraising option lets challenges donate proceeds on completion, which consistently boosts participation.
Tracker support is broad, Fitbit, Apple Watch, Garmin and phone-only participants can compete together, which matters because forcing hardware purchases kills corporate challenges. Post-acquisition, the surrounding Reward Gateway platform adds recognition, perks and wellbeing content if you want the full suite. For how the wider category shakes out, see our guide to corporate step challenge apps.
The pricing reality
Neither MoveSpring historically nor Wellbeing+ today publishes pricing, so here is the best available third-party data, clearly flagged as such:
| Plan (reported) | Reported cost | 100-person example |
|---|---|---|
| One-time challenge (up to 45 days) | $2,000 base + $10/user | ~$3,000 |
| Annual core plan | $200/month base + $3/user/month | ~$6,000/year |
| Higher tier | $300/month base + $6/user/month | ~$10,800/year |
| Single sign-on add-on | ~$2,500/year | — |
| Average legacy contract (Vendr data) | ~$7,335/year (range ~$2,200–$16,500) | — |
Full Reward Gateway platform contracts average far more (around $33,000 a year in the same buyer data) because they bundle recognition, perks and comms. All of these figures are point-in-time and third-party; treat them as negotiation context, not a menu, and get a current quote.
What changed with the acquisition
Three practical shifts since 2022. First, procurement: you now deal with an enterprise sales process rather than a light SaaS signup. Second, product direction: development energy flows toward the integrated Wellbeing+ experience, connected recognition and the wider engagement suite, which is great if you want that and noise if you do not. Third, identity: reviews, help docs and integrations increasingly say Reward Gateway, so evaluate the parent company (a large, established UK-built platform serving thousands of enterprise customers) rather than the old startup.
None of this makes it worse software. It changes who it is for: the sweet spot moved up-market, toward organisations with hundreds or thousands of employees and an HR budget line for engagement.
Alternatives worth quoting against
Pacer for Teams publishes pricing (about $454 per month for 100 participants), offers a 7-day free trial and has no participant minimum: the strongest self-serve option to benchmark a Wellbeing+ quote against.
YuMuuv starts around $1 per employee per month or $60 per one-off challenge, aggressive pricing for smaller companies.
Vantage Fit, Teamupp, Count.It and others compete at various sizes; our corporate step challenge guide compares the field, and group fitness tracking software covers the broader tooling.
Free consumer apps are the honest answer for small teams. A 15-person office does not need an enterprise contract to run a monthly step competition: apps like Fitcoin run group challenges and leagues at no cost, with everyone's existing phones and watches. See social fitness challenge apps for that route.
Frequently asked questions
Is MoveSpring by Reward Gateway the right choice for a company-wide step challenge?
For organisations of several hundred employees or more, especially those wanting recognition and wellbeing in one contract, yes, it belongs on the shortlist. For smaller teams, get a Pacer for Teams or YuMuuv quote first; the challenge experience is comparable at a fraction of the procurement weight.
Does MoveSpring support charity donation matching?
Challenge fundraising goals with donated proceeds have long been a MoveSpring feature, and charity options continue under Wellbeing+. Confirm the current mechanics (matching, eligible charities, regions) in your quote conversation.
What trackers work with it?
Major consumer trackers and phone-only tracking are supported, including Fitbit, Apple Watch and Garmin. Mixed-device inclusivity is one of the product's genuine strengths.
Method: Checked August 31, 2026 using Reward Gateway's public product information, the movespring.com redirect, and third-party pricing data from Vendr buyer guides and independent comparisons. All pricing figures are third-party and point-in-time; confirm with vendors. Fitcoin has no commercial relationship with Reward Gateway or any platform named here.
About the author: Harris Khan is the co-founder and CTO of Fitcoin, a UK fitness-rewards app.