Oura is the one wearable brand whose Black Friday people plan around, because it hardly discounts at any other time. This year there are two rings in play: the Ring 5, on its first Black Friday, and the Ring 4, on its way out. The offer on the new ring is small and already live. The offer on the old one is likely to be much larger, and has not fully arrived. Here is what has been reported, what last year tells us, and how the sums come out once you add the membership.
Disclosure: Fitcoin is our own app. It reads data from these devices through Apple Health and Health Connect, so we have an interest in people wearing something, but we sell no hardware, use no affiliate links and earn nothing if you buy. Prices here are the ones published by the brand or reported by named outlets, checked on November 10, 2026. Deals move; confirm the figure at checkout.
The short version
The Oura offer on the table for Black Friday 2026 is 10 percent off a ring plus one free month of membership, and deal sites reported it live through partner links on 6 November. On a $399 Ring 5 that is about $46 in total. Oura has not announced its own Black Friday dates, and UK press expect the main sale in the third week of November. The bigger saving, if you do not need the newest hardware, is the Ring 4, which fell to $249 last Black Friday and is already being cleared in some stores.
What is live now
Wareable and Cybernews both reported on 6 November that an early Black Friday offer was live on Oura's site through their partner links: 10 percent off an eligible ring, a free first month of membership for new members, and the sizing kit included as usual. No code is involved; the discount is attached to the link. That matters, because if you go to Oura's site directly and see full price, that is why.
| Ring 5 finish | List | With 10% off | Plus free month | Total saving |
|---|---|---|---|---|
| Silver or black | $399 | $359.10 | $5.99 | About $46 |
| Premium finishes | $499 | $449.10 | $5.99 | About $56 |
The Ring 5 only went on sale in the summer, so this is its first Black Friday and nobody should expect more than this on the new model. Oura almost never discounts current hardware, and in past years its Cyber Monday price has matched its Black Friday price, so there is no reason to sit up on the Thursday night.
The Ring 4 is where the real discount is
Last year the Ring 4 was the current model and still reached $249 at Amazon over Black Friday, 29 percent off its $349 list. This year it is the outgoing model. A smart-ring tracker site recorded it at 30 percent off in Oura's European store on 24 October, and Cybernews lists 13 percent off the Stealth finish and 20 percent off Gold. We would expect Amazon and Best Buy to at least match last year's price in the week of the 27th, though that is expectation and not an announcement.
The gap between those bars is the decision. The Ring 5 is the smaller ring, and our Oura Ring 4 vs Ring 5 page covers what else changed. If none of that list moves you, a Ring 4 at $249 saves about $100 over two years against a discounted Ring 5, and it runs the same app on the same membership.
The membership is the part no sale touches
One free month is worth $5.99. Three years of membership is about $210. Every Oura discount we have seen is smaller than the subscription you agree to by buying, which is why we keep saying that the question is not the deal but whether an Oura Ring is worth it to you at all. If the answer is yes, buy on the offer. If you are buying mainly because it is on offer, look at the rings with no subscription first: Oura Ring 5 vs RingConn Gen 3 and Oura Ring 5 vs Ultrahuman Ring Air are the two closest.
What we would do
If you want the Ring 5, take the 10 percent now; we do not think the main sale will beat it on the new ring. If you want the cheapest good Oura, wait for the week of 23 November and watch the Ring 4 at the big retailers. And read our Oura Ring 5 review before either. The rest of this year's offers are in our Black Friday 2026 fitness tracker deals list.
Method: Checked November 10, 2026. The early offer is as reported by Wareable and Cybernews on 6 November 2026 through their partner links; we have not purchased through them. Ring 5 list prices and the Ring 4's Black Friday 2025 price are from Memeburn's and Tom's Guide's deal coverage; the European Ring 4 discount is from a smart-ring deals tracker dated 24 October 2026; the expected timing of Oura's own sale is from AOL UK on 8 November. Membership is $5.99 a month or $69.99 a year. Two-year totals are our own arithmetic. Oura has not confirmed its Black Friday terms to us.
Frequently asked questions
Does Oura have a Black Friday sale in 2026?
An early offer of 10 percent off a ring plus one free month of membership was reported live through partner links on 6 November 2026. Oura has not announced dates for its own main sale; UK press expect it in the third week of November. Black Friday is 27 November.
How much is the Oura Ring 5 on Black Friday?
With the early offer, a $399 Ring 5 in silver or black comes to about $359, and the $499 finishes to about $449, each with a free first month of membership worth $5.99.
Will the Oura Ring 4 be cheaper on Black Friday?
Probably. It reached $249 at Amazon on Black Friday 2025, down from $349, when it was still the current model. It is now the outgoing model and has already been discounted in some stores, but no 2026 Black Friday price has been announced.
Is the Oura membership discounted on Black Friday?
Only by the one free month for new members. Membership stays at $5.99 a month or $69.99 a year, which over two years costs more than any ring discount saves.
Should I buy on Black Friday or Cyber Monday?
It has not mattered in past years. Oura's Cyber Monday pricing has matched its Black Friday pricing, so buy when the offer you want is live.
Method: Checked November 10, 2026 against manufacturer product pages, published help documentation and independent reviews. Prices are US list at publication unless noted. Fitcoin has no commercial relationship with the hardware brands named here. Wellness estimates only, not medical advice.
Related reading: Black Friday 2026 fitness tracker deals, Oura Ring 5 review, Oura Ring 4 vs Oura Ring 5, Is the Oura Ring worth it?, Best Oura Ring alternatives
About the author: Harris Khan is the co-founder and CTO of Fitcoin, a UK fitness-rewards and health-insights app that reads Apple Health and Health Connect.