Black Friday for fitness trackers is now a month-long event with a very particular shape. The brands that sell you a subscription discount the subscription and leave the hardware alone. The brands that sell hardware once discount last year's model and protect this autumn's launch. And the retailers get there before the brands do, which is why a Polar Loop is already 27 percent off in France while Polar's own site says nothing. This page is our running list for the devices we actually cover, screenless bands first, with a clear line between what is confirmed, what is expected and what is wishful thinking.
Fitcoin does not sell any of these devices and does not take affiliate commission, so there is no reason for us to tell you something is a deal when it is not. We are a rewards app that reads the data these trackers write to Apple Health or Health Connect, and we would rather you bought the right one at the right price and then used it.
Live right now
Confirmed, starting later this month
Whoop, from 19 November
Whoop has told UK press what its Black Friday looks like and it follows the pattern exactly: hardware is included with membership, so the membership is what moves.
| Plan (one year, UK) | Normal | From 19 Nov | Saving |
|---|---|---|---|
| One | £169 | £169 | None |
| Peak | £229 | £189 | £40 |
| Life (Whoop MG) | £329 | £289 | £60 |
Two details matter. Whoop has confirmed that existing members can take the sale prices too, so if your year is up in December it is worth waiting until the 19th and renewing early. And the entry One plan is not discounted at all, so the sale effectively nudges you up a tier. Bands and apparel are up to 25 percent off. Whoop has not published US figures as we write; in past years they have tracked the UK structure closely. Our reviews of the Whoop 5.0 and the Whoop MG will tell you whether the Life tier is worth the extra £100.
Expected, not yet announced
Oura Ring 5
Oura almost never discounts hardware, which is why its Black Friday is worth planning around. The offer being widely previewed for 2026 is 10 percent off any ring plus one free month of membership, expected to run across the whole weekend from Black Friday through Cyber Monday. On a $399 Ring 5 that is about $40 off and $5.99 of membership, so roughly $46 in total. It is not live as of 4 November and Oura has not confirmed it; we are listing it because the shape of the offer has been consistent for several years and because people ask. If it appears, there is no need to rush on the Friday itself; Oura's Cyber Monday pricing has historically matched. Read our Oura Ring 5 review before you commit to the membership.
Polar Loop outside France
Given the French cut, a UK or US Loop discount before the 27th is likely. Polar's own site has not moved. If you are in the UK, something around £120 would match what French shoppers are getting; in the US the equivalent is about $150.
Garmin Cirqa and Amazfit Helio Strap
Garmin typically discounts its running watches in November and leaves new categories alone; the Cirqa band launched this year at $199.99 and we would be surprised by more than a token cut. Amazfit is the opposite: it discounts aggressively and often across its range, and a $99.99 band is exactly the kind of product that gets a $10 or $20 Black Friday cut at Amazon. If you want a Helio Strap, Black Friday week is a reasonable bet. Neither brand has announced anything.
Not discounted, and we would not wait
- Fitbit Air, $99. Google's early-November sale cut the Charge 6 and left the Air alone, which tells you how it sees the two. The Air has been $99 since May and a $99 product does not have much room to move. If you want one, buy one; here is why we rate it.
- Fitbit Edge, $179.95. Launched 27 October. A deep discount on a tracker barely a month old would be unprecedented for Google. Expect full price through Christmas.
- Hume Band 2.0, $249. Hume is a small company selling direct, and with the core app free it has no subscription to discount instead of the hardware. Nothing has been announced. Do not plan around a cut.
- Xiaomi Smart Band 11, €59.99. Just launched in Europe at the end of October and not yet sold in the US. Xiaomi discounts the previous generation, so the Band 10 is where any November bargain will be. Our Band 11 review covers whether that matters.
The leaks that complicate the decision
Three unreleased products hang over this Black Friday, and all three are reasons to think rather than reasons to wait.
Suunto Flex Band. Photographed on 31 October, confirmed by name in a Malaysian regulatory filing on 2 November, rumoured at €179 and "end of Q4". A screenless Suunto band with no subscription would land squarely against the Polar Loop and Whoop. But a product with no announcement and no price is not something to hold a purchase for in a sale window that ends on 30 November. Everything that has leaked is on its own page.
Samsung Galaxy Fit 4. Through the FCC, leaked in three colours, no price, no date. Irrelevant to this month unless Samsung surprises everyone. Details in our Galaxy Fit 4 tracker.
Galaxy Ring 2. Expected early 2027, not 2026. If you are weighing a Galaxy Ring or an Oura against each other now, the Ring 2's arrival is the one event that might reprice the current Galaxy Ring in the new year, so an Oura deal over Black Friday is the safer buy. What we know about the Ring 2.
Buy now or wait, device by device
| Device | Our call | Why |
|---|---|---|
| Fitbit Charge 6 | Buy by 8 Nov | $129.95 is a real cut and Black Friday may not beat it. |
| Fitbit Air / Edge | Buy when ready | No sign of movement; new or cheap products rarely drop. |
| Whoop | Wait for 19 Nov | Confirmed £40 to £60 off Peak and Life; renewals included. |
| Oura Ring 5 | Wait for 27 Nov | Likely 10 percent off plus a free month; rare for Oura. |
| Polar Loop | Wait, unless in France | €129.99 is live there; UK and US should follow. |
| Amazfit Helio Strap | Wait for BF week | Amazfit discounts often; a modest cut is plausible. |
| Garmin Cirqa | Buy when ready | New category for Garmin; big cuts unlikely. |
| Hume Band 2.0 | Buy when ready | Direct-sale, no subscription lever, no history of November cuts. |
The subscription trap, in one calculation
A Whoop Peak year at the sale price is £189. A Polar Loop at full UK price is £149.99 and costs nothing afterwards. Over three years that is £567 against £150 for devices that do broadly the same overnight job. The Whoop is a better coach and the Loop is a better deal; what Black Friday does not change is that one of them keeps charging you. If the subscription is the part you resent, our no-subscription list is the page to shop from.
Whatever ends up on your wrist, Fitcoin will read what it writes to Apple Health or Health Connect and pay you back for the steps and workouts in partner rewards and weekly Leagues, with Sleep, Recovery and Energy summaries on top. It is free, and it works the same with a €60 band as with a £329 membership. Get Fitcoin and let the tracker you already have earn its keep.
Three things people keep asking
- When is Black Friday 2026?
- Friday 27 November 2026, with Cyber Monday on 30 November. Most wearable brands now start their sales a week or more earlier; Whoop has confirmed 19 November.
- Will Whoop be cheaper on Black Friday 2026?
- Yes. Whoop has confirmed its UK sale from 19 November: a year of Peak drops from £229 to £189 and Life from £329 to £289, while the entry One plan stays at £169. Existing members can take the sale prices, and accessories are up to 25 percent off.
- Will the Fitbit Air be discounted for Black Friday?
- Nothing has been announced and Google's early-November sale left the Air at $99 while cutting the Charge 6 to $129.95. A small cut is possible over the Black Friday weekend, but we would not delay a purchase in the hope of one.
Prices checked 4 November 2026 on the Google Store (US), Darty and Fnac (France), Polar, Amazfit, Garmin, Hume Health and Oura's own stores, plus Whoop's UK Black Friday details as reported by The Sun and Oura's expected offer as previewed by Wareable. Anything marked expected is not confirmed by the brand. Retail prices change daily in November; treat every figure here as a snapshot and check the basket before you pay.
About the author: Harris Khan is the co-founder and CTO of Fitcoin, a UK fitness-rewards and health-insights app that reads Apple Health and Health Connect.