Ask which app pays you to walk in India and StepSetGo is the name that comes back first. It is Indian-built, it has more than ten million users, and it has outlasted nearly every rival that launched alongside it. It also generates a steady stream of the same question: can you turn SSG coins into money? You cannot, and once you accept that, it is a good app. This review covers the coin rate, the level system that drives it, what the coins buy in 2026, and the complaints long-term users make.
Disclosure: Fitcoin is our own fitness-rewards app, so we are a competitor of sorts. We have no relationship with the developer and earn nothing from your choice. This review draws on the Indian Google Play and App Store listings, the founders' published statements about the coin rate, and reviews from long-term users with the company's replies, checked on November 10, 2026. We have not redeemed a reward in India.
The short version
StepSetGo is the best walking-rewards app built for India and it is entirely legitimate: a Mumbai company, more than ten million users by its own count, and seven years on the stores. It pays 1 SSG coin per 1,000 outdoor steps and 1.5 per 1,000 indoors. Those coins do not become rupees. They buy discounted vouchers in a section called Deal Buddies, and entry to leagues and draws. Use it for the streaks and the challenges, take a voucher when one suits you, and do not expect cash.
Who is behind it
StepSetGo was launched in 2019 by three friends from Mumbai, Shivjeet Ghatge, Misaal Turakhia and Abhay Pai, through their company Pepkit Media, and picked up a government innovation award along the way. That matters more than it sounds. Most of the walking apps Indians ask us about are anonymous, a few months old and gone by the time a balance is worth redeeming; our pieces on Step Coin and WalkGains describe the pattern. A named company with a seven-year record is the first thing to look for, and StepSetGo has it.
How you earn
The app counts steps with the phone's own sensor, works offline, and syncs with Google Fit and the wearables people in India actually buy, including Noise, boAt, Amazfit, OnePlus and Fitbit. Coins arrive at the rates above, up to a daily limit, and that limit is tied to your level.
The level system is the clever part and the demanding part. It is very good at getting you out of the door on a day you would have skipped. It is also a treadmill in the other sense: the more you walk, the more you must walk to stay where you are.
What the coins buy
This has changed more than anything else about the app. In the early years you could redeem products outright. Then came auctions, which several long-term reviewers felt drained their coins through bidding fees. Today the main outlet is Deal Buddies, where coins buy discounted vouchers from more than fifty brands, and the premium prizes sit in the Pro Fitness League.
| Outlet | What it is | Our view |
|---|---|---|
| Deal Buddies | Coins buy discounted vouchers from 50+ brands | The sensible use. Worth it for brands you already buy. |
| Pro Fitness League | Competitive league with premium prizes | Fun if you would walk that much anyway. |
| Prize draws | Big-ticket items such as phones | Treat as a raffle. Winners face a fraud check. |
| Auctions | Bid coins on products | Avoid. Bidding fees eat balances. |
Because a coin's worth depends on which voucher you choose, there is no honest rupee-per-coin figure, and anyone quoting one is guessing. A fair expectation is a discount voucher every few weeks on something you were going to buy anyway.
The complaints worth knowing
- Shifting rewards. Users who joined when products could be redeemed directly feel the app has moved the goalposts. They are not wrong, though vouchers are what has kept it solvent.
- Draw disputes. App Store reviews include at least one family who say an iPhone prize was withdrawn after the fraud check. Pepkit disputes their account.
- Adverts. The free tier carries plenty. The Pro subscription removes them, and it is the one thing in the app we would consider paying for.
StepSetGo against the alternatives in India
| App | Pays in | Cash to bank or UPI? | Best for |
|---|---|---|---|
| StepSetGo | Voucher discounts, leagues, draws | No | Motivation and Indian brands |
| Sweatcoin | Marketplace offers | No | Running quietly in the background |
| Growfitter | Points for vouchers and discounts | No | People who want the insurance angle |
| Step Master | Coins from steps and games | UPI and gift cards, at low step rates | Those who mainly want the games |
All four read the same steps from your phone, so nothing stops you running StepSetGo alongside Sweatcoin; our guide on using multiple walking apps explains how. Step Master is the one to read about if UPI is the point, and the full country picture is in apps that pay you to walk in India.
Verdict
Install it, set a daily goal you can actually keep, and let the streak do its work. That is where both the health benefit and the vouchers come from. Keep your coins out of the auctions, enter draws only for fun, and judge the app as a free motivator that occasionally saves you some money. On those terms it is the best of its kind in India.
Method: Checked November 10, 2026. Sources: the Indian Google Play and App Store listings for StepSetGo (com.pepkit.ssg; 4.7 from about 15,000 App Store ratings), founder statements on the coin rate, App Store reviews from multi-year users and Pepkit's replies, and two 2026 Indian round-ups of walk-and-earn apps, as gathered for our India guide on 7 November 2026. Rates, caps and the reward catalogue change, and the app may differ outside India. We have not redeemed a voucher.
Frequently asked questions
Is StepSetGo legit?
Yes. It is run by Pepkit Media, a Mumbai company, has been on the app stores since 2019 and reports more than ten million users. Rewards are real but are vouchers, league prizes and draws, not cash.
How much does StepSetGo pay per 1,000 steps?
The founders have said 1 SSG coin per 1,000 outdoor steps and 1.5 per 1,000 indoor steps, up to a daily coin limit that rises with your level.
Can you convert SSG coins to money?
No. There is no UPI, bank or PayPal withdrawal. Coins are spent in Deal Buddies on discounted vouchers from more than 50 brands, or on league and draw entries.
What are levels in StepSetGo?
Levels raise your daily coin limit, but each higher level requires more daily steps to hold. Miss the target and you drop back, which long-term users say makes the top levels hard to keep.
Is StepSetGo Pro worth paying for?
Only if the adverts bother you. Removing them is the main benefit, and it does not change the fact that coins cannot be cashed out.
Method: Checked November 10, 2026 against manufacturer product pages, published help documentation and independent reviews. Prices are US list at publication unless noted. Fitcoin has no commercial relationship with the hardware brands named here. Wellness estimates only, not medical advice.
Related reading: Apps that pay you to walk in India, Is Step Master legit?, Is Walk Wallet legit?, Sweatcoin review, Best walking challenge apps
About the author: Harris Khan is the co-founder and CTO of Fitcoin, a UK fitness-rewards and health-insights app that reads Apple Health and Health Connect.