Whoop has published its Black Friday prices for 2026, and they start earlier than the day itself. There are in fact two sets of offers running: the official sale on one-year memberships, which opens on 19 November, and a set of prepaid two and three year deals that are already live through partner links. They suit different people, and for the entry plan the early deal is much the better of the two. Here is every price we could confirm for the US, UK and Europe, what each works out to per year, and which we would take.
Disclosure: Fitcoin is our own app. It reads data from these devices through Apple Health and Health Connect, so we have an interest in people wearing something, but we sell no hardware, use no affiliate links and earn nothing if you buy. Prices here are the ones published by the brand or reported by named outlets, checked on November 10, 2026. Deals move; confirm the figure at checkout.
The short version
Whoop's Black Friday sale opens at 8am Eastern on Thursday 19 November, eight days before Black Friday itself. In the US a first year of Peak drops from $239 to $199 and Life from $359 to $299; the entry One plan moves only from $199 to $189. Existing members get the same Peak and Life prices. If you already know you will wear a Whoop for years, the better price per year is in the early two and three year One deals that deal sites are reporting now: $399 for three years works out at $133 a year.
The official sale, from 19 November
Whoop does not sell a band and then a subscription. The band comes with the membership, so there is no hardware price to cut and the membership is the thing that moves. The company briefed the press at the end of October, and the structure is the same in every region: a modest cut on the middle and top tiers, very little on the bottom one.
| One-year plan | US | UK | Europe |
|---|---|---|---|
| One | $189 (was $199) | £169 (no change) | Not announced |
| Peak | $199 (was $239) | £189 (was £229) | €219 (saves €45) |
| Life | $299 (was $359) | £289 (was £329) | €329 (saves €70) |
The European announcement gives an end time, 23:59 on 1 December, and the US reporting does not, so treat Cyber Monday as the safe deadline. The pattern is plain enough: One barely moves, which makes Peak at $199 look like the obvious choice next to it. That is by design. Our Whoop 5.0 review and Whoop 5.0 vs Whoop MG comparison set out what each tier adds, and whether you would use it.
The early deals you can take now
Separately from the official sale, two outlets that track wearable deals, Wareable and Cybernews, reported on 6 November that Whoop's partner links were already showing discounted multi-year memberships. These are prepaid, so the saving comes with a commitment.
| Early deal | Price | Was | Per year |
|---|---|---|---|
| One, 2 years | $299 | $398 | $149.50 |
| One, 3 years | $399 | $597 | $133 |
| Peak, 2 years | $399 | $478 | $199.50 |
| Life, 2 years | $599 | $718 | $299.50 |
Which one to take
If you want One, ignore the official sale. Ten dollars off is not a sale. The three-year deal at $399 is $168 less than three Black Friday years at $189, and the two-year at $299 saves $79 over two. The cost is flexibility: you are paying for 2029 today, and the band you get is the current one. Read is Whoop worth it first if you have never worn one for more than a month.
If you want Peak or Life, the two-year early deals cost the same per year as the Black Friday annual price, to within fifty cents. All they do is lock in year two. That is worth something only if you think next November's renewal offer will be worse, and this year Whoop has given existing members the sale price too. We would take the one-year plan on the 19th and keep the option to walk away.
If you are an existing member whose year ends in December or January, wait for the 19th and renew early. In the US, Peak at $199 and Life at $299 both come with a free MG-compatible charger for renewals and upgrades, and the European release adds a free accessory with Life as well.
Bands, packs and the December fallback
Accessories and apparel are 20 percent off sitewide during the sale, with standalone battery packs and the Meridian line excluded, and selected bundled packs are 25 percent off. A spare band is the one accessory most members end up buying, so this is the week to do it.
Before you pay for any of it
A Whoop discount is small next to the total. Three years of Peak at the sale price is still about $600, and the band does nothing without the membership. If that sits badly, the best Whoop alternatives include several screenless bands with no subscription at all, and Whoop vs Hume Band is the comparison most people ask us for. Every other tracker deal we are following is in our Black Friday 2026 fitness tracker deals list.
Method: Checked November 10, 2026. US sale prices, start time, existing-member terms, accessory discounts and the December holiday sale are from Yahoo Tech's report of Whoop's announcement (29 October 2026). European prices and the 1 December end time are from Whoop's Irish press announcement of the same date. UK prices are those Whoop gave UK press, as recorded in our Black Friday list. The early multi-year deals are as reported by Wareable and Cybernews on 6 November 2026 through partner links; we have not purchased through them. Per-year figures are our own division. Whoop can change or withdraw any offer.
Frequently asked questions
When does the Whoop Black Friday sale start in 2026?
The official sale starts at 8am Eastern on Thursday 19 November 2026 in the US and 8am GMT in the UK and Europe. Whoop's European announcement says it ends at 23:59 on 1 December. Black Friday itself is 27 November and Cyber Monday is 30 November.
How much is Whoop on Black Friday 2026?
In the US a first year of Peak is $199 (normally $239), Life is $299 (normally $359) and One is $189 (normally $199). In the UK Peak is £189 and Life £289, with One unchanged at £169. In Europe Peak is €219 and Life €329.
Do existing Whoop members get the Black Friday price?
Yes. Existing members can renew or upgrade to Peak for $199 or Life for $299 in the US from 19 November, and both come with a free MG-compatible charger. The UK and European announcements also extend the sale prices to existing members.
What is the cheapest way to get Whoop this Black Friday?
Per year, the three-year Whoop One membership at $399, reported live through partner links on 6 November, which is $133 a year. The two-year One deal at $299 is $149.50 a year. Both are paid up front.
Is the Whoop band itself discounted?
There is no separate band price. The Whoop 5.0 or Whoop MG is included with the membership, so the membership is what is discounted. Accessories and apparel are 20 percent off and selected packs 25 percent off during the sale.
Method: Checked November 10, 2026 against manufacturer product pages, published help documentation and independent reviews. Prices are US list at publication unless noted. Fitcoin has no commercial relationship with the hardware brands named here. Wellness estimates only, not medical advice.
Related reading: Black Friday 2026 fitness tracker deals, Whoop 5.0 review, Whoop MG review, Is Whoop worth it?, Best Whoop alternatives
About the author: Harris Khan is the co-founder and CTO of Fitcoin, a UK fitness-rewards and health-insights app that reads Apple Health and Health Connect.