Fitbit's Black Friday is run by Google now, and Google has published its list early. The sale opens on 19 November, it discounts the older watches, and it says nothing about the three bands most people are searching for: the Fitbit Air, the new Fitbit Edge and the Charge 6. This page sets out what is confirmed, what the retailers are already doing, what each model cost last November, and whether to buy now or hold on.
Disclosure: Fitcoin is our own app. We have no commercial relationship with Google or Fitbit, we sell no hardware, we use no affiliate links and we earn nothing if you buy. Every price below is one the brand or a named outlet published, checked on November 11, 2026. Where something is a forecast we say whose it is. Deals move daily, so confirm the figure in the basket.
The short version
Google's Black Friday sale opens on Thursday 19 November. The published list cuts the Sense 2 to $199.95, the Versa 4 to $159.95 and the Pixel Watch 5 by $100. The three Fitbits most people are asking about, the Air, the Edge and the Charge 6, are not on it. The Charge 6 is already $129.99 at Amazon and reached $100 last Black Friday, so that is the one worth waiting on. The Air and the Edge are new enough that we would buy at list rather than wait.
What Google has confirmed
Google previewed its US Black Friday deals on 9 November, and 9to5Google and 9to5Toys both published the list. The sale starts on 19 November, eight days before Black Friday. The wearables on it are these.
| Device | Normal | From 19 November | Saving |
|---|---|---|---|
| Fitbit Sense 2 | $249.95 | $199.95 | $50 |
| Fitbit Versa 4 | $199.95 | $159.95 | $40 |
| Pixel Watch 5 (41mm) | $399 | $299 | $100 |
The Pixel Watch 5 cut is not really a Black Friday price. 9to5Toys reported $100 off every Pixel Watch 5 model on 6 November, so it is live already. The Sense 2 and Versa 4 are 2022 watches, and Google's security update commitment for both runs to September 2027. They are fair at these prices if you want a cheap watch shape, and our cheapest Fitbit guide explains what you give up against the newer bands.
Fitbit Charge 6: the one to wait for
The Charge 6 has been the Fitbit that moves in every sale this autumn. Google's own store had it at $129.95 until 8 November. That window has closed, but the retailers have carried on.
The 2025 figure is the reason to hold off. Engadget reported the Charge 6 at $100 at Amazon in early November last year, and the band is now a year older with a successor on the shelf above it. A return to roughly $100 between the 19th and the 30th is a reasonable expectation, not a promise. If you need one this week, $129.99 is a fine price for a band with built-in GPS and ECG. The Edge vs Charge 6 comparison covers which of the two to buy at any price.
Will the Fitbit Air be on sale?
Nothing has been announced. The Air has been $99.99 in the US and £84.99 in the UK since it launched in May, it was left out of Google's early-November sale, and it is not in the published Black Friday list. A product that already sits under $100 has little room, and Google has used the Air as its always-cheap option rather than a discount lever. A $10 or $20 retailer cut over the weekend is possible. We would not delay a purchase for it. Our Fitbit Air review is the place to decide whether you want one at all, and Charge 6 vs Air is the comparison if a discounted Charge 6 lands close to the Air's price.
Will the Fitbit Edge be on sale?
Almost certainly not by much. The Fitbit Edge went on sale on 27 October at $179.99 and £159.99, with three months of Google Health Premium in the box. It is three weeks old and absent from Google's list. Google does sometimes add a gift or a bundle to a new product for the weekend, and that is the most we would expect. If the Edge is the one you want for Christmas, buy it when you are ready.
Buy now or wait, model by model
| Model | Price today | Our call | Why |
|---|---|---|---|
| Charge 6 | $129.99 | Wait to the 19th | It reached $100 last year and has a successor now. |
| Inspire 3 | $99.95 list | Wait | It was $70 at Amazon last November, per Engadget. |
| Air | $99.99 | Buy when ready | Not in any sale so far this autumn. |
| Edge | $179.99 | Buy when ready | Three weeks old. No discount announced. |
| Sense 2 | $249.95 | Wait to the 19th | Confirmed at $199.95. |
| Versa 4 | $199.95 | Wait to the 19th | Confirmed at $159.95. |
| Pixel Watch 5 | $299 | Buy now if you want it | The $100 cut is already live. |
The cost after the sale
Google Health Premium, which replaced Fitbit Premium in May, is $9.99 a month or $99.99 a year. Sleep stages, HRV, the Daily Readiness Score and all your step data are in the free tier, so a discounted Fitbit does not commit you to anything. That is the main difference from Whoop, where the membership is the product; the sums are in our Whoop Black Friday guide.
For every other brand, our running Black Friday tracker list is updated as prices are confirmed, and if your ceiling is $100 the under $100 guide sorts the options by price tier.
Method: Checked November 11, 2026. Google's Black Friday list is from 9to5Google and 9to5Toys, both 9 November 2026. Charge 6 prices are from The Gadgeteer (11 November), Tom's Guide (early November) and our own check of the Google Store on 2 November. Last year's prices are from Engadget, 5 November 2025. Air and Edge list prices are from the Google Store. UK sale prices had not been published when we checked.
Frequently asked questions
When does the Fitbit Black Friday sale start in 2026?
Google has confirmed its US Black Friday sale starts on Thursday 19 November 2026. Black Friday itself is 27 November and Cyber Monday is 30 November. Retailers such as Amazon and Best Buy have been discounting the Charge 6 since early November.
Will the Fitbit Air go on sale for Black Friday?
Nothing has been announced. The Fitbit Air is $99.99 and does not appear in the Black Friday list Google published on 9 November. A small retailer discount over the weekend is possible, but we would not delay a purchase for one.
Will the Fitbit Edge go on sale for Black Friday?
It is unlikely to be discounted much. The Fitbit Edge went on sale on 27 October 2026 at $179.99 and is not in Google's published Black Friday list. A bundle or gift is more likely than a price cut.
How much is the Fitbit Charge 6 on Black Friday?
On 11 November 2026 the Charge 6 was $129.99 at Amazon against a $159.95 list price. Last year it fell to $100 at Amazon in early November, so a similar price between 19 and 30 November is a reasonable expectation.
What Fitbit deals has Google confirmed for Black Friday 2026?
From 19 November the Fitbit Sense 2 drops from $249.95 to $199.95 and the Versa 4 from $199.95 to $159.95. The Pixel Watch 5 is $100 off, which is already live at retailers.
Related reading: Black Friday 2026 fitness tracker deals, Fitbit sale 2026, Cheapest Fitbit, Fitbit Edge, Fitbit Air review, Best fitness tracker under $100
About the author: Harris Khan is the co-founder and CTO of Fitcoin, a UK fitness-rewards and health-insights app that reads Apple Health and Health Connect.