Apple Watch prices in November follow a simple rule that most deal pages bury. Some models are already at the lowest price they have ever been, and waiting gains you nothing. Others are barely discounted this week and were $40 or $50 cheaper a month ago, which tells you where they are heading. This page puts every current US price next to each model's record low, so you can see which is which, for the Series 12, the SE 3, the Ultra 4 and the outgoing Ultra 3 and Series 11.
Disclosure: Fitcoin is our own app. We have no commercial relationship with Apple, we sell no hardware, we use no affiliate links and we earn nothing if you buy. Every price below is one the brand or a named outlet published, checked on November 11, 2026. Where something is a forecast we say whose it is. Deals move daily, so confirm the figure in the basket.
The short version
The Apple Watch Ultra 4 is $699.99 at Amazon, $100 under list and equal to its lowest price, so there is no reason to wait on that one. The Ultra 3 is $549 at Best Buy, $250 off, which is the best value in the range. The Series 12 and SE 3 are the opposite: both are only about $10 off today and both went $50 lower in October. Wait on those.
Every Apple Watch price this week
These are US prices published between 7 and 11 November by MacRumors, 9to5Mac, Macworld and The Gadgeteer. The last column is the lowest price each model has reached, which is the number to judge a Black Friday offer against.
| Model | Price now | List | Where | Lowest so far |
|---|---|---|---|---|
| Ultra 4, 49mm | $699.99 | $799 | Amazon | $699.99 (now) |
| Ultra 4, Milanese Loop | $799.99 | $899 | Amazon | $799.99 (now) |
| Ultra 3, 49mm | $549 | $799 | Best Buy | $549 (now) |
| Ultra 3, Milanese Loop | $649 | $899 | Amazon | $649 (now) |
| Series 12, 42mm | $389.99 | $399 | Amazon | $349.99 (October) |
| Series 12, 46mm | $439.99 | $449 | Amazon | $399.99 (October) |
| Series 11, 42mm | $339 | $399 | Amazon | $339 |
| Series 11, 46mm | $379 | $429 | Amazon | $359 (Black Friday 2025) |
| SE 3, 40mm | $239.99 | $249 | Amazon | $199 |
| SE 3, 44mm | $269.99 | $279 | Amazon | $229 |
Series 12: wait
The Series 12 has been out since 18 September at $399 and $449. Amazon took $50 off both sizes during its October sale, to $349.99 and $399.99, which iClarified and Macworld both recorded as the lowest prices so far. This week it is back within $10 of list. Macworld expects it to drop again before the 27th, and so do we, because a price a retailer has already shown once is the easiest one for it to show again. If Readiness is the reason you want it, read our Readiness score guide and the guide to getting a readiness score on an older Apple Watch first. It may save you the purchase.
SE 3: wait
The SE 3 is $239.99 for the 40mm, $9 under list. Macworld puts its low at $199 for the 40mm and $229 for the 44mm. That is a single outlet's record and we could not confirm it elsewhere, but a $50 cut on the entry watch is the most reliable Apple Watch deal of any November. This is the one to buy on the day rather than today.
Ultra 4 and Ultra 3: buy now
The Ultra 4 launched in September and is already $100 off at Amazon. MacRumors notes that matches the all-time low. A watch this new rarely goes further in its first November, and the titanium Milanese versions are $99 off as well.
The Ultra 3 is the better buy if you do not need this year's hardware. Best Buy has it at $549 in several band options, $250 under its original price, and Amazon has the Milanese Loop version at $649. That is clearance pricing on a watch that is one generation old, and it puts the Ultra's battery and case $150 under the new one.
What about Apple's own store?
In past years Apple has not discounted the watch itself over Black Friday. It has offered a gift card with a purchase across the four days from Black Friday to Cyber Monday, on last year's models rather than the newest. Apple had not announced a 2026 event when we checked, so treat that as the pattern, not a plan. In practice the retailers above have been cheaper every year. Carriers are a separate case: MacRumors lists T-Mobile offering an SE 3 at no cost when you add a watch line, which is a contract, not a discount.
If you want the tracking without the watch
A fair number of people shopping for an Apple Watch in November want sleep and recovery numbers and are not sure they want another screen. If that is you, compare first: Oura vs Apple Watch and Whoop vs Apple Watch cover the two main alternatives, both of which are on sale this month (Oura, Whoop), and best fitness tracker for iPhone lists the bands that write to Apple Health without a subscription.
Method: Checked November 11, 2026. Ultra 4 and Ultra 3 prices are from MacRumors and 9to5Mac, 7 November 2026. Series 12 and SE 3 prices and record lows are from Macworld, checked 10 November, and iClarified for the October Series 12 price. Series 11 prices are from The Gadgeteer, 10 November. Sources disagreed on Series 11 availability, so check stock. Apple had announced no Black Friday event of its own when we checked.
Frequently asked questions
Is the Apple Watch Series 12 on sale for Black Friday 2026?
On 10 November 2026 the Series 12 was $389.99 for the 42mm and $439.99 for the 46mm at Amazon, about $10 under list. It was $349.99 and $399.99 in October, so a return to those prices before 27 November is likely.
What is the cheapest Apple Watch this Black Friday?
The Apple Watch SE 3, at $239.99 for the 40mm at Amazon on 10 November 2026. Macworld records its lowest price as $199, so it is worth waiting for a further cut.
Should I buy the Apple Watch Ultra 4 now or wait for Black Friday?
Buy now if you want it. The Ultra 4 is $699.99 at Amazon, $100 under its $799 list price, and MacRumors reports that matches its all-time low.
How much is the Apple Watch Ultra 3 on Black Friday?
Best Buy had the Ultra 3 at $549 in the week of 7 November 2026, $250 under its original $799 price, which MacRumors described as a new all-time low. The Milanese Loop version was $649 at Amazon.
Does Apple discount the Apple Watch on Black Friday?
In past years Apple's own store has offered gift cards with a purchase rather than a lower price, usually on older models. Retailers such as Amazon and Best Buy have been cheaper. Apple had not announced a 2026 event when we checked on 11 November.
Related reading: Black Friday 2026 fitness tracker deals, Apple Watch Series 12 review, Series 12 Readiness score, Whoop vs Apple Watch, Oura vs Apple Watch, Best fitness tracker for iPhone
About the author: Harris Khan is the co-founder and CTO of Fitcoin, a UK fitness-rewards and health-insights app that reads Apple Health and Health Connect.